Twitter Contest in India – The Real Picture
Now in order to trend a lot of brands are conducting contest
in Twitter to promote their hashtag. But what I have observed some people (may
be from the digital agency itself ) won the prizes. They tweet about hundred
and more tweets in 3-4 hour. There are a
handful of contestants winning in various tweet contest may be a testimony to
that.
I would love to share their details, But privacy is a big
reason for non-disclosure.
If you see a winners name starting with @cmd....... or @swat....... @imbe.... then chances are that you can guess it right.
Does Brand benefits ? Does the hashtag really helps ?
The answer is No. If
5 people send 800 tweets mentioning your #tag and another 300 people
with 400 #tags.
Your total comes to around 1200 hashtags but those 800 have
a very low impact coz it will not reach others through the social media effect.
Now brands have to decide whether they want to give the
prize to those 5 or among those 33 who are genuine.
But I have seen some contest where quality tweets are
considered not the 5 odd people who only participate to win for the prizes.
#TwittercontestinIndia #hashtagbusiness #Reality
